The mistake we are focusing in on today is your unrealistic expectations.
Mistake - You think social media is a magic pill.
If running a successful business was easy, everyone would do it. I am happy to be the bearer of bad news. Building a business is never as easy as it looks from the outside. Getting 100 or 1,000 or 10,000 followers on your Facebook or Twitter or Pinterest page is not the final answer for your client-attraction woes.
As with every other form of marketing, if you can not convert any of your leads into paying customers you are wasting your time and money. Social media will not save your business if you are failing. So how do you succeed?
You will succeed because you have created a sound business strategy that includes other mediums than social media, and you have implemented and adapted that strategy. I have fewer followers on my business Twitter account than those accounts I manage for clients. Why? (It is not like the barefoot kids of the shoemaker) It is because I experiment on my account. I have tried one new strategy that failed miserably, another one that was lukewarm at best and I have just started experiment number three.
I know some strategy basics that work and those are the tips I teach my clients. But there is more than one way to get to Paris and I am willing to take detours so when my clients ask, What if I do it this way? I can answer with confidence. Perhaps I will win the social media lottery and experiment 18 will be a game changer and a magic pill for me.
If it took me 17 previous tries to get there, is it really a magic pill?
Come back again next time. I will have another mistake; and another solution.
Until next time...
Have a great day,
Do you feel you are in an Endless Cycle of social media? Learn how you can effectively integrate a social media campaign into your marketing plan. Sign up for Stop the Social Media Madness online training today.
Biggest Social Media Mistakes Business Owners Make - Part 1
Biggest Social Media Mistakes Business Owners Make - Part 2