“Maybe I will throw in a foot rub.” she says.
Now this would be a great bonus for almost anyone and would certainly seal the deal for many. I am not one of those people. I have not had feet for many years and as much as I miss foot rubs it is just not a possibility for me.
Think about this story the next time you are crafting an offer. It is common now to offer limited-time bonuses for purchases or a “gift” with a required purchase. Make sure your bonus is something your customers can use or even want.
If you sell honey perhaps you offer the tenth bottle free. If you own a grocery store you might give a free reusable bag for spending $100. Think about what you offer and whether your clients will view it as a value add or useless fluff.
Not every client will view your bonus the same and it is in your best interest to have your bonus appeal to as many as possible. So in the specific case of my daughter offering only me a foot rub it was useless fluff. But if she offered a free 20-minute foot rub as a bonus to clients buying a massage 5-pack it would be a value add for 99 percent of her customers.
Until next time…
Have a great day,
P.S. My daughter wants me to let you know she was joking with me.
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