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Guest Post - Do You Know About Your Human Capital Asset?

7/29/2015

 
Sustainable (available resources for present and future generations) lifestyles and businesses are becoming mainstream. Financial assets are some of the resources that support the transition to the Green Economic Revolution. Human Capital is an asset that secures your wealth in the economic infrastructure.

Your Human Capital gives you asset riches. Your valuable assets include experience, knowledge, health, drive, purpose, adaptability and any other skill that may provide you with improved well-being, skills and intelligence. This value-based benefit may be viewed as a renewable resource that affords you with the ability to offer creativity and innovation to improve your ecosystem. Your capital assets increase with training, education, experience and coaching.

For example: You accumulate added value when trained to complete a specific job. Your capital increases with on-the-job exposure. Retention of an innovative and motivated employee provides a valuable asset to a business.

Recognizing how you provide valuable natural capital in an environment is an opportunity to monetize on your expertise. Coaching an individual on how to increase their value and secure natural capital improves their business success or employability.

Industries and businesses are realizing how human capital provides a valuable asset to a business. For example: Employees that have been trained and gained experience in the workforce; and are knowledgeable about natural capital benefits endows a business with value. Employers improve their business assets by providing a safe and healthy ecosystem to retain employees and secure revenue that would be lost if an individual chooses to leave. When employees turn over valuable experience is lost, finding replacements takes time and training new employees costs money.

Human capital is strengthened when environments are free of pollution. Your value is fixed when you effectively cater to your needs and health. Breakthrough studies find where polluted environments cause your ill health and increase your stress.

For example: There is a cyclic network of cause-and-effect and feedback that creates a merry-go-round of stress factors coupled with high blood pressure. The Environmental Protection Agency (EPA) health browser reports that where pesky particles pollute the air; such as dust and soot, increases in blood pressure are found. Add prolonged exposure to noise and the symptoms are compounded.

Stress can lead to addictive behavior, such as overeating, smoking and alcohol abuse. These risky behaviors lead to poor health which results in increased health care costs. Ill health prevents you from working. Indulging in unhealthy food choices over the long term is related to an increase in blood pressure according to experts.

The solution is to add some greenspace exposure to gain relief from the stress. Anne Bolen from the National Wildlife Foundation reported that submersion in green spaces revitalizes your physical, psychological and social well-being and creates a faster recovery period from high blood pressure. Including some exercise in a forest or park can reduce your stress by up to 87%.

Your business and transformational outcomes are enhanced with a working knowledge of how to optimize on the productivity of your clients, customers and employees. Human capital is a valuable asset that adds revenue to support a sustainable economic model.

Blog provided by Elizabeth Armstrong, PhD
Elizabeth Armstrong, PhD is an author and business owner.
Book: Align With the Wild
Blog: naturemystic.wordpress.com
Join the Edible Garden Challenge: facebook.com/ediblegardenchallenge
Receive Jazzy Eco’s Newsletter through her website: jazzyeco.com

The Good Samaritan

7/21/2015

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man carrying boy

On this series of posts we are identifying the five helper types and how they can affect you and your business. Our second type is the Good Samaritan. They see someone in distress (or perceived distress) and help them. You do not to need to ask a Good Samaritan for help as they are frequently looking for opportunities to help.

Good Samaritans give up their seats to the disabled and elderly. Good Samaritans hold the door for the people behind them. Good Samaritans see a child reaching for something and lift them up to grasp it. Good Samaritans shovel the snow on their neighbor’s sidewalk. Good Samaritans buy Kool-Aid from the girls with a booth in their front yard.

In the last post I told you about the Angel from Out of the Blue who gave me money at the mall. I took that money even though I did not need it because I believe you should never discourage an Angel from giving. The next day I was at the doctor’s office and I was talking to a gentleman in the waiting room. He told me about how he was out of money and he getting ready to go to Florida to look for work. When I went into the doctor’s appointment, I gave $20 to the receptionist and said, “When that man comes out, will you give this to him, because he needs this way more than I do.” He did not ask for money; I saw a need.

I never expected to see him again and it did not matter because I felt great because I had paid part of my unexpected gift forward. It really is a small world, because about eight months later, he had come back to our town. He was working in the park next to that doctor’s office and he saw me go into the doctor’s office. He followed me in and he said to me, “You know, I really needed that money at that time and I really appreciate what you did.”

The woman that gave me the money, she never knew her gift brightened the day for two people. It made her feel good to brighten one. I passed it on, and look at what I got out of it. I hope that gentleman was able to pass it forward at some point too.

I also told you about the Angel who gave me a twenty earlier this year. Once again, I did not need it but I appreciate the good heart it came from and graciously accepted it. I pondered for a long time about how best to pay that money forward and finally decided on a three-for-one giving.

I went to a local small business that sells locally-sourced honey and bought $20 worth of pure honey to donate to our local food bank. I supported a beekeeper, a struggling business and provided some families in need a treat during a low point in their lives. I am not always a Good Samaritan. Many times I am the helper type we will explore next time.

How can being a Good Samaritan help your business? How can a Good Samaritan help your business? If you have a tie in with a charity, be sure to let people know. Good Samaritans will frequently choose a product that donates a portion of the proceeds to a charity instead of a similar product that does not.

Send press releases to your local media about your good works. If you are genuine in your desire to help people (or animals or the environment) there is nothing self-serving about publicizing your involvement and possibly bringing more business your way. That press may even encourage other Good Samaritans to step up and support the same cause.

To all the Good Samaritans out there, thank you! All the volunteer hours you give at your local non-profit companies are appreciated. The immediate donations you provide when seeing need is essential. You make the world go around in the best possible way.

Until next time…

Have a great day,
Susanne

Get on-call access to an expert for answers to your most pressing marketing concerns! Check out my Ask Me Anything coaching program!



Check out the first post in this series.
Check out the second post in this series.

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The Angel from Out of the Blue

7/14/2015

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beautiful female angel
On this series of posts we are identifying the five helper types and how they can affect you and your business. Our first type is the Angel from Out of the Blue. This is that rare creature that honestly wants to help people and does not wait to see a need to do so. They do not need to know you and frequently stay anonymous.

Angels are the people that pay for a meal or a round of drinks for military personnel they see - not because our service people are needy - because they admire what they represent and want to show appreciation. Sometimes Angels are sympathetic to a perceived situation or a “There, but for the grace of god, go I” attitude.

A few years ago I was on vacation in Nebraska with my ex-husband and at the end of a meal when we asked for our check the waitress told us it had already been paid by a customer who had left before us. That Angel may have been someone who noticed we were from out of town and wanted us to have a good impression of their town. They might have seen my wheelchair and thought about someone they know in a similar situation and wanted to brighten our day. Whatever the reason, it was appreciated.

Twice I have been out with my children and random strangers have given me money. The first time was several years ago - I was in the mall with my two older kids. A lady is walking towards me, and then she moves over to walk in an intercept line. I scoot over so I will not run her over with my wheelchair, and then she scoots back over to block me. Then she stops me. I do not think I look like a needy person, but she gave me $40, and she says, “I loved to see you out with your kids. I want to pay for your day.”

The second time was earlier this year. I was out with Mika (my oops baby and inspiration for this series of posts) and we were on mall property headed to the bus stop. We were even still on the sidewalk because it did not end for another block at which point we would have been riding on the edge of the street. (The two remaining large malls in Colorado Springs were built many years ago with the assumption that people would drive - not walk - to the mall and no consideration at all for the disabled community.) A woman stopped her car, handed her husband a twenty and had him give it to me. She did not know me or know I was headed to the bus stop. I may have been a millionaire who just happened to be on that sidewalk. My need was not relevant to her.

Angels help because they can and it makes them feel good. They are usually at a place in their lives where giving can be more of a focus for them. You can not plan for an Angel; they come from out of the blue. When an Angel offers help, accept it graciously even if you do not need it. (I will explain more about that in my next post.)

I am not ready to be an Angel yet; I am the helper type we will cover next. I am however planning scenarios now that will help small business owners so when I can focus more of my attention on giving instead of growing I can give in a way that will make me feel good because I think it will have impact.

If you are an Angel I thank you. It does not matter if you are my Angel - you are somebody’s Angel. It does not matter if you are a business Angel (as I plan to be) or a personal Angel (as I have had). It does not matter if you are a soldier on your lunch break who buys a $1.25 burrito for the woman in the wheelchair in line behind you or if you pass out $100 bills to the people walking past you on the sidewalk, you are appreciated. We all aspire to someday be you.

Until next time…

Have a great day,
Susanne

If you have marketing questions, I have answers. Check out my Ask Me Anything coaching program!

Check out the first post in this series.

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You Help Me

7/1/2015

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blue and brown outdoor playground structure
“You help me!”

I heard those three words repeatedly when I took my three-year-old daughter, Mika, to play at a local fast food play area recently. It was a three-level tube structure and to get to the second level there was a slanted tube with ridges so even small children could get to that level with ease.

The third level was a completely different matter and that was the level (of course) with the slide. The highest step to get to that level was about one-third of the tube height. I am guessing the tubes are approximately three feet in diameter because Mika had to duck a little when running through the tubes and she is 39 inches tall.

Math time!
Question: If a child has to be able to put one foot on a tiny step and reach their other knee up two feet, how big do they need to be to do it?
Answer: A lot bigger than my giant three year old!

Mika played contentedly on those first two levels for a while even though she saw bigger kids climb to the third level and go down the slide. She probably would have continued to be happy with that except… an older girl came in to play with her little brothers that were a slightly taller than Mika.

Mika saw this girl lift her brothers (who were older and also too small) to the third level so they could use the slide. Suddenly Mika understood that even though she could not climb to the second level someone else could help her get there and next came the first of many, many times I heard, “You help me!”

Have you been there before in your business? You are coasting along on your level and you see others at higher levels and you are fine with that because you do not have a way to play on those other levels. Until… you see someone else reach another level using a method you do not know about yet. Now, of course, you want to get to that level too.

Sometimes you can use that other method and reach that higher level on your own. Other times you need repeated help. That day at the play area I observed three different types of helpers. There are two more helper types I have observed on other occasions. 

What are those five types and how do they affect you? My next few posts will show you!

Until next time…

Have a great day,
Susanne

If you have marketing questions, I have answers. Check out my Ask Me Anything coaching program!

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