I went to a networking lunch recently and I think it was cancelled. Three of us showed up (two regulars and a newbie) and the room was set up.
I say I think it was cancelled because the organizer called the restaurant five minutes before it was to start and told them they would not be there and there would not be a speaker, not that it was cancelled.
This organization does use a text messaging service and they may have sent an alert (which I suspect they did since only two regulars showed up) but the two regulars that did show up do not use text messaging and the newbie did not have a chance to sign up for it yet.
We made the best of it. While we ate we talked about what we do and learned more about each other than we would have otherwise.
But it should not have gone down like that. I found out after I got home that the organization had another large lunch event that day. So I do not understand why they did not cancel the event weeks earlier and put out that information to the restaurant (so they could tell newbies that might not know), on their social media channels, website and via email. The regulars have given business cards numerous times and there is really no excuse that an organization of that size does not bother to send us an email.
What is the moral of this story? Look at the ways you communicate with your customers. Do you have multiple contact points for the ways we like to communicate such as email, Facebook, Twitter, text message or actually making a phone call (A cell phone can make calls, not just send texts.)? If the unexpected happens how can you effectively communicate that to your customers?
Until next time…
Have a great day,
Susanne
Get on-call access to an expert for answers to your most pressing marketing concerns! Check out my Ask Me Anything coaching program!
I say I think it was cancelled because the organizer called the restaurant five minutes before it was to start and told them they would not be there and there would not be a speaker, not that it was cancelled.
This organization does use a text messaging service and they may have sent an alert (which I suspect they did since only two regulars showed up) but the two regulars that did show up do not use text messaging and the newbie did not have a chance to sign up for it yet.
We made the best of it. While we ate we talked about what we do and learned more about each other than we would have otherwise.
But it should not have gone down like that. I found out after I got home that the organization had another large lunch event that day. So I do not understand why they did not cancel the event weeks earlier and put out that information to the restaurant (so they could tell newbies that might not know), on their social media channels, website and via email. The regulars have given business cards numerous times and there is really no excuse that an organization of that size does not bother to send us an email.
What is the moral of this story? Look at the ways you communicate with your customers. Do you have multiple contact points for the ways we like to communicate such as email, Facebook, Twitter, text message or actually making a phone call (A cell phone can make calls, not just send texts.)? If the unexpected happens how can you effectively communicate that to your customers?
Until next time…
Have a great day,
Susanne
Get on-call access to an expert for answers to your most pressing marketing concerns! Check out my Ask Me Anything coaching program!
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