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Who Is Number One in Your Business?

2/15/2017

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White figure with number one foam finger on hand
My older daughter went to the beauty supply store recently to buy hair clips. She went to the register with 10 2-packs that were priced $2.50 each to pay and the associate told her they have a 100-pack not on display for $35. Since she has need of more clips in the future she bought the larger pack for $10 more.

I think it was great customer service. Others may think the sales clerk was simply trying to score a larger sale however I think she went out of her way to save my daughter money even though they probably make a bigger profit on the 2 packs.

An acquaintance asked about a class I was offering. It was not what she needed at the time so I advised her to not take it and wait for a class that better suited her needs. She was appreciative and did sign up for that later class. Could I have simply had her register for the first class and had the money right then? Yes, however she may not have felt she received enough value from this mismatched subject matter and then she would not want to refer her friends to my future workshops.

Today a potential client emailed me and told me she was ready to start using my services. We met approximately eight months ago and she told me she wanted to sign up for one of my packages but she was not ready yet. I waited. Two months ago when we both attended an event she mentioned that she was nearly ready and she would contact me soon. I waited.

I emailed her back this morning and asked her to call me to set up a sales meeting. When we were scheduling the meeting she mentioned how much she liked that I did not pressure her to sign up sooner. I told her my clients have more success when they have a good idea how I can complement their business.

In all of the cases you may think that the customers were put first, and they were -- for selfish reasons. If you push someone into a purchase that is not a good fit for them they will be disappointed and hope of future purchases or referrals is likely gone.

A friend of mine used the services of someone I recommended. I had seen the person’s work and considered it very good although I had not used them personally. My friend had a horrible experience with them and I felt responsible. Now I know there are two sides to every story, but it is unlikely I will recommend that person again because my friend said she felt pressured into joining the program that turned out to be a bad fit for her.

Not everyone will benefit the same from what you offer. I think I will lose one of my clients in April because I have been unable to provide a specific result she wants. She should let me go and test another method to get that result. By making it easy for her to quit using my services, I will leave her on a positive note and when she wants other results she may use me again and she will still likely refer others my way.

By making your customer number one you are actually making your business number one.

Until next time…

Have a great day,
Susanne

Click here to get help developing or implementing your strategic plan.

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Your Resolutions Are Terrible

2/1/2017

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Map to my house
My 21-year-old daughter has started writing comedy material and is visiting open mike nights at local clubs. She recently read me a bit she was working on before she added in too many “funny” parts. I thought it was very applicable to most people in its “straight” form and asked her if I could share it with you as a guest blog. Here it is:

So new years just happened, and everybody has made these resolutions in an attempt to transcend the mediocrity of their own lives. “I wanna lose weight so I am going to drink diet soda”, “I want a new car so I am going to save a dollar a day”, “I want a husband so I am going to join Match”, “I want a better relationship with my family so I am going to do hours and hours of overpriced therapy from a therapist that I found on Craigslist who received a certificate in counseling from a community college.” 

I know all of you have resolutions similar to this. Good for you for making an attempt to improve yourself and/or your life. But your resolutions are terrible and you are setting yourself up to fail. You can not undo 20 years of poor choices and bad habits overnight. So stop trying to.

Do you know what my resolution is?

To change the way I drive home.

That is it. Starting now, I am going to change the way I drive home.

This is why.

I drive around town a lot and usually at night after I have ran all my errands and I am driving home my low fuel light comes on. From that point on I sit there contemplating if I should get gas before I go home.

Now the gas station is only 2 blocks from my house, but the way I currently drive home I get to my house first and since I am already at my house I don't want to drive down those two blocks to get gas so I say “I'll get in the morning.”

“Ha. Ha. Ha. Ha. Ha. Ha.”

That is the worst decision I could possibly make; because the next morning my alarm will not go off, I will have misplaced my keys… and my pants. So I will be running late for work and I will still need gas!

I know the only way that I will get gas at night is if a drive a different way home. So my only resolution this year is to take the second right turn on my way home. How long do you think it will take to stick? - Megan


Until next time…

Have a great day,
Susanne

​Click here to get help developing or implementing your strategic plan. 

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    Susanne Whited

    To effectively market your business, you need to have a plan and stay true to your brand. 

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