On this series of posts I am identifying social media mistakes business owners make and I am offering a recommended fix. I am not going to link to each of the previous posts here at the top because I know there will be at least 15 posts (maybe more) and that will get very messy very quickly. Scroll to the bottom to check other posts.
Mistake - You focus too much on your numbers.
“Did I hear you right, Susanne? You tell me ALL the time that I need to track my numbers.” Of course you do. On the first of every month I put the number of social media followers, email subscribers, website visitors and video views I have on a spreadsheet. Every time I notice new followers throughout the month, I do a happy dance.
More followers are wonderful and we all want them, but I am not any more important if I have 3,000 followers than if I have 30. One of my videos has 15,000 views, another one has three (one of those is me). As excited as I am that a few of my videos are getting my name out there and my follower numbers are growing, I understand that I still need to work to connect with those followers.
Trust me; it is hard to connect deeply on social media. I find my blog and my opening notes in my newsletters to be the easiest places for people to get to see my personality. The biggest reason for that is I am usually trying to teach when I write them and I love to help people learn. I start writing to teach and I find it hard to stop so you learn more about me while I am explaining a thought.
I can not write a blog for a tweet, I am thousands of characters too long for that. I can, however, tweet a link to my posts (or videos or newsletters) so my followers get a chance to check them out and take me for a test drive. Some people will not like my style and they will unfollow me. That is okay. Thank you for playing with me. I will only be sad a little when you click unsubscribe and I will not retaliate by unfriending you.
Track your numbers, be happy if they grow and concerned if they do not. Always keep in mind; your numbers do not define you. We all start with one Facebook fan, one Twitter follower, one subscriber, one video view and that one is usually us. 50 followers you genuinely connect with are better than 5,000 that never read your posts.
Repost any materials that show your personality on a regular basis to winnow out the people you are not meant to serve. I rotate through my blogs and videos for my LinkedIn, Facebook and Twitter posts. When I reach the end of my list, I start at the top again.
Come back again next time. I will have another mistake; and another solution.
Until next time...
Have a great day,
Susanne
P.S. I will not hold it against you that you have more followers than me.
It is time to find your voice. Learn how you can effectively integrate a social media campaign into your marketing plan. Sign up for Stop the Social Media Madness online training today.
Biggest Social Media Mistakes Business Owners Make - Part 1
Biggest Social Media Mistakes Business Owners Make - Part 2
Biggest Social Media Mistakes Business Owners Make - Part 3
Biggest Social Media Mistakes Business Owners Make - Part 4
Biggest Social Media Mistakes Business Owners Make - Part 5
Biggest Social Media Mistakes Business Owners Make - Part 6
Biggest Social Media Mistakes Business Owners Make - Part 7
Biggest Social Media Mistakes Business Owners Make - Part 8
Biggest Social Media Mistakes Business Owners Make - Part 9