On this series of posts I am identifying social media mistakes business owners make and I am offering a recommended fix. I am not going to link to each of the previous posts here at the top because I know there will be at least 10 posts (probably more) and that will get very messy very quickly. Scroll to the bottom to check other posts.
Mistake - You never ask for the sale.
Every business has different goals for social media: customer service, education, recruitment, sales and etcetera. Even if cultivating prospective customers is not your primary goal think about the old adage, “A business that does not make money is not a business.”
Take a look at what you are posting. Do you share a lot of other people’s inspirational images? Try creating your own. Make a template with your website on it. Now when you post those quotes, followers will see your website also.
When you launch a new product or have a sale make sure to let your followers know. Post about a featured product of the week with information on the benefits of that product.
You can choose to be very direct in asking for the sale such as in a Twitter post which is limited to 140 characters, “Get out of social media overwhelm now --> http://mybusinesstweets.weebly.com/social-media-101.html” or more indirect such as this series of blog posts. At the bottom of each post I include the link to purchase my social media strategy training course.
Although I am happy to share part of my knowledge for free, I am still a business owner. If my business is not making money, I am unemployed. So I share tips I believe will help you rethink or create your social media strategy and if you like the way I express myself and want some help to create that strategy you will very likely purchase my product.
Do not worry about turning people off by asking for the sale. If the occasional “Buy my stuff.” causes people to quit following you, SO BE IT. Those people were not going to buy from you anyway.
Take some time to determine where you can ask for the sale and ask me to buy your stuff. Come back again next time. I will have another mistake; and another solution.
Have a great day,
Social media is confusing; I simplify it. Learn how you can effectively integrate a social media campaign into your marketing plan. Sign up for Stop the Social Media Madness online training today.
Biggest Social Media Mistakes Business Owners Make - Part 1
Biggest Social Media Mistakes Business Owners Make - Part 2
Biggest Social Media Mistakes Business Owners Make - Part 3
Biggest Social Media Mistakes Business Owners Make - Part 4