I try hard to keep that bluntness from coming across as condescending or insulting. If I ever fail in this task feel free to correct me. I can take it; I wear my big-girl panties.
I have noticed a trend recently in marketing emails. You know the drill. You sign up for a free gift and you receive three to eight follow-up emails encouraging you to purchase a product tied to that freebie. (I have such a series.)
That can be a good marketing strategy, however I have noticed coaches that are offering one-hour webinars that have two minutes of useful content (that you probably already know) and 58 minutes of them telling us how great they are and how much valuable information they just gave us for free.
Since their webinar provided no value (or it was not in the direction our business is headed right now) we have already decided their (usually very overpriced) product is not for us. The follow up emails are sent trying to persuade us to buy their product. The third or fourth one will usually come with a headline, "I am a little surprised..." It will go on to tell us their product is the greatest concept since sliced bread and we are foolish for not buying it right this minute.
If I ever receive an email like this from you, I promise to send you a note telling you I do not appreciate being called an idiot for not buying your product and I will unsubscribe to your list. Please do the same when you get these types of emails. We all want more sales, but we should never insult our customers to get them.
Until next time…
Have a great day,
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