I also accept pretty much any interview request. I know I should ask who their market is and how big it is, but I am still happy just to be asked.
A couple of years ago I did a deep Google search (at least 50 pages) of my name to find as many places I had been in the press as I could. I printed pages, recorded videos and grabbed logos to make a "as seen on" graphic for my website.
Since then I have been searching my name every month or two in case one of those HARO requests that asked for more information from me actually used me and did not let me know. I found a video of me accepting an award on YouTube I never knew was posted. The video is not good quality, but I have a good sound bite in it and I get to toot my horn about winning an award so I am using it in my marketing.
I found a link to a magazine I had contributed an article to that I did not know had been released so now I have that credit to add to my marketing. Actively building your PR does not have to take a lot of time and you would be surprised at what you may already have if you have been involved in very many activities.
Your press does not need to relate to your business to be beneficial (it is better if it is). If you are an accountant and you were just on the local news about flooding in your area -- use it. Now you get to say "as seen on" CBS or whichever network they are affiliated with. Very few people will ask why you were on NBC, they just care that you were.
Until next time…
Have a great day,
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