On this series of posts I am identifying social media mistakes business owners make and I am offering a recommended fix. I am not going to link to each of the previous posts here at the top because I know there will be at least 15 posts (maybe more) and that will get very messy very quickly. Scroll to the bottom to check other posts.
Mistake - You think everyone is checking their accounts as much (or as little) as you are.
I have friends that are logged in to Facebook many hours every day. I have been known to go weeks without logging in. (I am working on logging in more often). I log in to Twitter almost every day and many of my friends rarely log in. Are you seeing a pattern?
Social media is rarely a main focus of the day for any business person and if they do use it a lot, they generally focus on one platform. If you are a solo-professional you need to occasionally unplug from it all just to stay sane. Try to keep that sanity in mind when trying to do business via social media.
I logged in to Facebook Saturday afternoon. I did not log in again until late Tuesday. Of course someone messaged me on Sunday morning about doing some work for them. It will be interesting to see if they are still interested three days later.
When you reach out to someone via social media be respective of their time if you can. If you need them right this minute, pick up the phone or send them an email. Do not message them and then complain that they have not responded within an hour.
On the flip side, if you hope to respond quickly to business inquiries, you may need to log in daily even if you are not fond of a particular platform. (like me and Facebook)
Create a system for logging in to all of your social media platforms at least once a week. Monday, Wednesday, Friday would be better and Monday through Friday would be best.
To make logging in to Facebook easier (and more often) for me, I do not read my newsfeed. I check my messages, notifications, client pages and groups and get back out quickly.
Experiment to find that balance between being available and disconnecting to focus on other areas of your business.
Come back again next time. I will have another mistake; and another solution.
Until next time...
Have a great day,
Susanne
Quit doing what you "should"; do what works for you. Learn how you can effectively integrate a social media campaign into your marketing plan. Sign up for Stop the Social Media Madness online training today.
Biggest Social Media Mistakes Business Owners Make - Part 1
Biggest Social Media Mistakes Business Owners Make - Part 2
Biggest Social Media Mistakes Business Owners Make - Part 3
Biggest Social Media Mistakes Business Owners Make - Part 4
Biggest Social Media Mistakes Business Owners Make - Part 5
Biggest Social Media Mistakes Business Owners Make - Part 6
Biggest Social Media Mistakes Business Owners Make - Part 7
Biggest Social Media Mistakes Business Owners Make - Part 8