The mistake we are focusing in on today is your platform.
Mistake - You have not researched the demographics of platform users.
You have identified your ideal customer so you now know who you are really talking to. But you have limited time and money and you need to know which social media platforms deserve your concentration. Is your market most likely to engage with you on Twitter, Pinterest or LinkedIn? Or are they on Facebook, Instagram or Google+?
I have an easy solution for this. Google it! Demographic research is updated and published on a very regular basis and a search engine can be your best friend to get current data. Have you noticed a down-turn on one of your accounts? Maybe the demographic has shifted (unless it is Facebook and that is a topic for another post). Type “social media demographics” for a generic search or be more specific for each platform: “Twitter demographics” or “LinkedIn demographics”.
If your ideal customer is men between the ages of 25 and 45 and they have the strongest presence on Google+, that is where you should start or expand next.
If you already have an established presence on another platform that is not the best fit for your ideal client, do not abandon it. Scale it back if it is taking a lot of time or money instead. If you are currently logging in multiple times each day on that platform, log in once a day or every other day.
Come back again next time. I will have another mistake; and another solution (I added three more mistakes to my already-long list writing this post. I wish I could back up my brain the way I back up my computer.)
Have a great day,
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Biggest Social Media Mistakes Business Owners Make - Part 1