Start with me, of course. I am going to identify several social media mistakes business owners make and, just like with the marketing mistakes, I am going to offer a recommended fix. After all, what good does it do for me to tell you what you are doing wrong if I am not going to help you fix it?
The mistake we are focusing in on today is your audience.
Mistake - You have not identified your ideal client.
I actually should have included this with the marketing mistake series, but I spaced it so we are going to tackle it now. This really is THE most important step for any marketing campaign of any kind. Your products or services or social media posts are not for anyone that has a pulse; they are for the people with whom you want to do business and who want to do business with you.
My products and services are not for everyone. They are for business owners, non-profits and people considering starting a business. My products and services are not for everyone in those three categories. My products and services are for business owners, non-profits and people considering starting a business who want to simplify their marketing efforts by learning how to do more with less by planning their marketing strategies and implementing them.
Did you notice what I did with that last sentence? I not only identified who I want to work with, I disqualified the people I really am not looking to work with. Are you looking for a magic pill to solve your marketing woes? I am not your woman. Are you looking for someone to tell you what to do and then you do nothing? I am not your woman. Are you looking to find out how to build and implement a marketing strategy focused around your business and schedule? I AM your woman!
That is what you need to do with your business. Grab your paper and pen and think about which of your customers benefit the most from your products and services. NOT the ones that would benefit the most if . . . if they bought your vitamins, if they actually took them, if they reordered, and etc. Write down the characteristics of the people getting the most benefit and that is your Ideal Client Persona.
What do you do with that Ideal Client Persona? That is a post for another day. (I have to keep you coming back somehow.) I have a million thoughts in my head right now so we may still be on social media mistakes when it is time for Christmas.
Until next time...
Have a great day,
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