Begin your Twitter journey with the end in mind. You may eventually sell your business. If your business is not tied to your name, set up a business account and treat it as such. It is much easier to maintain consistency for followers during the transfer of an account if the account already has a business name such as ABCPlumbing rather than having the account JoeSmith which the new owner will need to rebrand.
Having established marketing channels will help your business attract buyers. Social media accounts and email lists with followers of 500, 1,000, 10,000 and etcetera are a benefit to your potential buyers when the time comes to sell your business especially if you can provide statistics to show revenue coming in from these sources. Decide which metrics can quantify revenue and start tracking and recording those numbers. (a like is useless and is not worthy of tracking)
If you are a personality such as an author, actor or other media you will probably use your personal account. It is not like Meryl Streep can sell herself to Gwyneth Paltrow. Remember this is also your business account and be true to your brand. Many people get on social media and shut off their brains. You would not expect the same types of tweets from Oprah Winfrey that you might see from Paris Hilton.
Be sure to set some branded social media guidelines and stay consistent. Before jumping in the fray of the current social hot button, decide if the topic aligns with your brand. My business is marketing so my opinion as to whether NFL players should be allowed to kneel during the national anthem is completely irrelevant and does not belong in my feed, however if I were a sports reporter, I might weigh in.
Followers expect a business account to tell them about their business. We do not want the play-by-play of your business’s activities, but we do want to know about your blogs, specials and upcoming events so tell us about them. Social media is a marketing channel, not a direct sales tool, however if you are not converting any of your followers into customers you are wasting your time.
Until next time…
Have a great day,
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