I do already have a plan in place for increasing my leveraged offerings. I have a new freebie and follow-up sequence for the email social media course I developed (and sold a few) 18 months ago to kick start sales again. I created new marketing materials for an online marketing membership program I am re-launching to get that program sustainable.
How am I going to market these programs with my limited hours? I got booths at two area business expos. I have not had booths at either event before so how can I make sales projections that are not unreachable (like 75% of attendees will buy one of my packages)? I am guessing this year.
I have attended one of the expos for the past two years and I based my projections off of attendance I noted at the one I have attended. Several hundred people attend the expo in my city. The other expo is in a smaller city so I am guessing attendance will be a couple hundred or so.
My estimate is at least 25% will make eye contact and I will be able to offer my new freebie. I think 50% of them will sign up for my freebie. That is 25 new email subscribers at the smaller expo. I project 20% of them will eventually buy the Stop the Social Media Madness course which will pay for my booth, time and expenses for the event.
I project 10% of the attendees will want to talk to me about my services and at least 10% of them will purchase one of my show-special packages. That is at least two package sales directly from the small expo which will cover my costs also.
I currently have three times those numbers projected for the bigger expo. I may be way off in my projections. There may be several marketing booths at each event which may dilute those numbers. Bad weather may hit both events and decrease attendees.
I am hoping I was extremely conservative with my sales projections and my actual numbers are much higher than that. If my numbers are much less than that and there is good attendance it will be time to rethink those two offerings. Time will tell…
Until next time…
Have a great day,
If you have marketing questions, I have answers. Check out the Answer to Your Marketing Questions coaching program!