It would only take a few of my ideal clients to wander by to make my time and small monetary investment worthwhile. Unfortunately for me none of those clients jumped up and said, "I want to sign up for training right now." My immediate income from the event was zero dollars. I lost money on the event.
Do I consider the event to be a failure? No. I had a few people sign up for my newsletter list and I was smiling when I added them all to my database. I made a couple of connections that may lead to income in the near future and I had a good time.
Will I take a chance on another "non-business" event? Probably, if it fits into my schedule. I am an eternal optimist. As a business owner it is important to focus on the positive outcomes and learn a lesson from the negative and immediately let those negative thoughts go.
I have decided to make Marketing in the Real World a semi-regular ongoing series. If you have a real world marketing story, let me know and I may feature you in an upcoming blog or video. I am looking for your good, your bad and your ugly marketing stories.
A marketing venture you thought was probably a waste of your time but was a great boost for your business.
A venture that did not go quite as well as you hoped.
A colossal bomb. You picked yourself up (or your circle helped you up), dusted yourself off and kept on your business path or you created a new fork because the real world slapped you in face and told you, “You are on the wrong path.”
Send your stories to MyBusinessTweets@outlook.com. Be sure to include your contact information.